Monthly Archives: August 2012


Back in May, it was announced that Google Product Search would soon become Google Shopping. It is essentially the same concept designed to help the right consumers connect with the right merchants, with the exception being that listings are no longer free. That’s right. It was revealed that merchants who want to benefit from the visibility that comes with having their products listed would soon have to pay for it. Well, Google Shopping is finally here and it has been rolled out in a big way....

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Enthusiastic and passionate your digital agency may well be, and few are shy about loudly promoting the ‘unparalleled’ standard of service or the market-leading customer care levels. But sometimes it’s difficult to swallow these lines when the standard of counsel and service offered by the digital agency falls some way short of what we might hope to expect. Find below 5 things that your digital firm won’t ever tell you. They make for uncomfortable reading and offer most of us something to reflect upon....

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SEO is an Amazing Industry, and you may have learned the way people are crazy about learning Basic and technical Knowledge in search engine optimization. Yes, I am totally agreed why you are here because you want to be amazing at search engine optimization. Research and Analysis are one of the best way you can understand and master in search. Here, I am going to share you some popular and powerful tips on How to Master in SEO? That I learned from my school days, when I was in 9th Grade....

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You don’t have to have an advanced degree in film or be a member of The Academy of Motion Pictures Arts and Sciences to know that the cowboys wearing the black hats in John Wayne movies are the bad guys. And although we won’t face a black hat SEO in a gunfight at high noon in front of the saloon (probably), we do need to keep our eye out for the bad guys, so we offer this handy guide. Of course, tiny little type at the bottom of the page is always......

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After sixteen years spent working for the same employer, I found myself out of a job last year. Times were tough, but I’m resourceful and before long, I had a brainwave. One of my interests is jewellery making, therefore, I decided I should try and earn money by selling my products online. However, in order to sell my jewellery, I needed an easy way of creating an online store, so I did a bit of research to see what my options were....

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When looking to run an AdWords campaign, it is important to keep Google’s Quality Score in mind when setting up your advertisements and analyzing your overall campaign. Quality Score is Google’s estimate of how relevant your ads, keywords, and landing page are to the person seeing your advertisement. Since Google’s goal with its AdWords platform is to connect Internet searchers will highly relevant websites, the search engine does everything it can to ensure only the most relevant ads are served up. Your campaign’s Quality Score can have a major impact on the......

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There are many brands out there that could be making a much better use of social media and although use of the multitude of platforms on offer has been proven to be a benefit by all companies using them there are still some organisations that are a little apprehensive. Bottica.com are not one of those brands, their customer base is global and using a deep understanding of their target audience the brand have managed to create an impressive following using social media. With the mounting data available that comes with an elevated......

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When you are ready to market your online business, product or website, you should turn to a professional web marketing company for this, as opposed to doing it yourself. By hiring a professional company, you will save time and money in the long run, and you will have better results if you choose the right company to work with. Here are the key things that you need to look for when considering any marketing firm....

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What promises to be a fruitful marketing debate for businesses has broken out all over the Internet. Cheerleaders and advocates for both SEO and social media are debating which avenue is better to attract customers. Each side makes a persuasive argument for their preferred marketing schemes. So far, no consensus has broken out to say this or that one is better....

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The popularity of social media has tended to overtake the blog in digital strategy of many companies.  We are seeing a trend where brands prefer to invest in networks such as Facebook – but that can be detrimental to their blog activity or website. Facebook can appear to be the ideal place to develop their brand due to several reasons including a large base of potential customers, a free and usable platform, as well as the effectiveness of word of mouth advertising....

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