Monthly Archives: October 2012


It’s not as simple as putting fingers to keys. There are times in our lives when we hope to find a profession that really lets us do what it is we enjoy doing – but we need to make sure it’s something we do well, too, if we want to achieve true success in our career. Freelance writing is something a lot of people find to be an interesting career; you can work your own hours, pick and choose the contracts you want, and basically you get to work in your pajamas…......

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Australia is famous for many things around the world. There is the iconic wildlife and natural environment; with animals such as the koala and kangaroo. Then there is the laid-back lifestyle, hours of sunshine and endless miles of beach. It is a country that occupies a large place in the world’s imagination. Unfortunately, however, Australia is also becoming famous for something slightly less appealing: spam emails. Over recent years, Australia has emerged as a global leader in the production of spam emails. It’s a label they perhaps aren’t as keen to promote but the evidence suggests that they produce more......

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In recent months, the efficacy of advertising on Facebook has been called into question by some who doubt the ability of the platform to deliver an Adwords-style ROI to clients. General Motors pulled their ads due to their perceived dubious impact on the purchasing decisions of customers when it comes to their automobiles. Regardless, many companies continue to advertise on Facebook because of the massive potential benefits of doing so. Facebook ads haven’t worked for every business that’s tried them, but that doesn’t mean that they can’t work for yours if you know how......

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If you didn’t know what IDFA stands for, its the identifier advertisers use as a signifier that’s assigned to each and every iPhone. It enables advertisers to track your behavior whenever you use an app or Google something. This technology enables your choices to be seen by an advertiser’s ad server. This also enables the advertiser to cater specific marketing adverts to you. This technology more than ever allows advertisers to cater to layered behavior from consumers who have these devices. For instance if you are looking for flights over various days......

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All marketers know that part of planning the marketing mix is targeting a specific audience. When you are targeting consumers, you need to take time to identify the potential return on investment and how much you can saturate the market based on the characteristics that you choose. Wise marketers understand that identifying a target audience is only the first step to effective marketing. If you are planning on marketing to a Hispanic population online, you need to understand the cultural differences between Latinos and other segments of the population. Studies show that......

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Remember two or three years ago, when it was almost impossible to find any valuable information on Google? Too often the websites that ranked at the top of Google were poorly-written attempts to display ads or sell products. The major search engines quickly realized that deceptive search engine optimization (SEO) techniques were winning the battle to rank at the top, and adjusted their algorithms to focus on quality. Panda was introduced in February 2011, and it focused on moving down the ranking of sites with poorly-written content and a high ratio of......

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Have you ever found yourself wondering that only if you could bag those senior level rock star developers, the face of your Java Web Development project would have been something else? If you are from the league that believes the higher the better, then this post is definitely going to be an eye-opener for you. Having senior level developers is not just about getting the project completed in half the time or getting better features integrated in your application- it means something more and something very different. Here are 4 shocker truths......

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The web design industry is expanding in Cardiff. If you want to become a web designer in Cardiff, you should not find it very difficult. However, at the same time you need to remember that the market is tough and competitive. You should learn each and every aspect of web designing so that you can always stay ahead in the competition. You will also have to follow the latest trend in the industry....

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Many automakers are using social media in order to build brand awareness and appeal to a younger demographic. It isn’t any different with the upscale luxury brands; Mercedes Benz is embracing social media and technology in order to provide potential buyers with a digital and interactive showroom and shopping experience. The German luxury automaker has also used Twitter in order to build its Tweet Fleet campaign. Let’s take a look at what online advertisers can learn from Mercedes social media strategy....

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