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Responsive website design is an approach that means your site is developed with the ease of the user completely in mind. If you have ever used a website that is hard to view, you will understand just how tempting it can be to close the browser and give up trying to read it. Responsive website design aims to stop this from happening. Here, we will explore more about this type of website design and its benefits....

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When it comes to improving search engine positioning during the course of this year, my feeling is that there needs to be a real focus on sustainability. Although some may have an eye on short-term results, different techniques are required by those looking to build a strong online presence. It may be informative to consider how the overall situation has changed. Those who have experienced a loss of positioning are probably tired of hearing about Google’s various Panda and Penguin updates. I don’t propose to detail them again here. It’s actually remarkably......

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Information products have become a new business since the creation of the internet and especially the blogosphere. Many people see this as a get-rich-quick scheme, but the truth is that while information products can be a successful business, it requires a great amount of effort. The real advantage is that once you do the legwork of creating a marketable product, there is little to no production involved, and you have an unlimited supply of product to sell. The keys to having a successful information product include establishing a successful blog where you......

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Digital marketers are always looking for the next big thing, which is often disguised as the year of… Mobile optimisation has been the next big thing for a couple of years now, and it’s been the year of mobile for at least three years. So, it’s about time something else came along. That something else appears to be app store optimisation (ASO), which is pretty much what it says on the tin: apps are optimised to ensure that they rank better in various app stores. As with SEO, the idea is that......

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We’ve all jumped on the Groupon craze at least once. Whether we bought up a few cheap dinners at a favorite restaurant or cashed in on a skydiving excursion, websites like Groupon and LivingSocial have cornered each and every one of us into an impulse buy. But more and more, doctors, dentists, and other medical practitioners are starting to pop up on the mass purchasing sites in order to gain a little marketing mojo and find a few new patients. Websites like Groupon operate by having businesses list various specials at a......

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Using the latest SEO techniques can help extend the reach of your car dealership website. Without any SEO work, your website will struggle to attract visitors. This is why it is important that you take the time to run an SEO campaign for your car dealership website to ensure your website appears in the search results for geo-targeted keywords. Target the Correct Area When deciding which keywords you will target with your SEO campaign, it is important that you target the correct area. While your first instinct may be to just target......

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Online research that is done for academic or business purposes is a task that requires patience and time for it to be valuable. The goal is to extract useful content from low-quality information. There are a lot of websites on the Internet that contain all sorts of content. Most of these sites are not worth using as a source because the content is written so badly. If the filtering of information is not done correctly, then the research of a competitor may be inaccurate. Beyond Google Searches Google is a good starting......

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Ever Wonderd How Facebook Makes Money? Social networks have exploded in popularity over the last couple of years. The largest and fastest growing by far is Facebook. Almost everyone has a Facebook account, and there are never any fees to use the service. Ever wonder how Facebook makes money if it is free to join and use? Facebook has a user base of almost a billion members, and this number is growing every day. To use the service, these users all need to provide personal information like their email address and where......

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Does this title sound more like a maniacal scheme by a government to infect upper management with a new form of social disease? Well, although such phrases as “viral dissemination” may sound a bit worrisome, they are simply defined as distributing content that is popular and engaging to the relevant people to help increase the exposure of a product or service. Social media managers happen to be the most receptive, and therefore it makes the most sense to grab their attention whenever possible. The “viral” aspect can be attributed to the fact......

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Creating videos makes a lasting impression on prospects if you decide to build an engaging, high energy presentation for individuals. Maintaining eye contact with the camera, presenting a positive, high energy offering and delivering a relevant message can make an indelible impact on the minds of prospects. If you miss any of these factors you might be wasting your time creating videos. Creating compelling videos is an art form and you can develop your skills in this area by practicing daily. Take 10 to 15 minutes or more each day to create......

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