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When you read up on internet marketing and how to get your website out there, you’ll read different opinions on how to make it happen. What some experts claim is that SEO is dead, but when you think about this sensibly that is not the case at all. Yes, we have to be very aware that the way people are using the internet is changing, but people still massively rely on search engines to find what they want online. As so many, many people are still using search engines such as Google......

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In the digital world, sometimes it can be hard to stand out. There are millions of websites out there. There are millions of companies that are trying to stand out on the web. And, with so much competition, it is hard to stand out on the web. Especially in the digital realm, there are many companies that are doing many cool things. I think especially in this industry, it is hard to truly stand out. That is why, when you find a company that does stand out, that is doing things different......

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Any business with a significant online presence needs to manage its reputation – in much the same way as an offline business has to imagine owning a restaurant; wouldn’t you want to ensure that all of your customers left with smiles on their faces after a great meal? Wouldn’t you do everything in your power to ensure that any problems your customers experienced with their meal were rectified before they left? In fact, you would probably be terrified that unhappy customers would tell friends about the poor service or food they received......

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Practically everyone uses social media these days—including criminals. Most people Instagram pictures of themselves eating a fancy scone, or post status updates about a new pair of shoes they just bought. Criminals use social media the same way the rest of do, but instead of showing off what they just purchased, they brag about what they just stole. Yes, many crooks have been busted because of TMI shares about crimes committed through social media and cops are now capitalizing on how relatively easy it is to access this information....

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If your law firm hasn’t been focusing on reaching out to specific communities within your area, you’ve been missing out on a key demographic that can turn into loyal, supportive clients. Local marketing might sound silly now that the Internet has made it possible for businesses to connect with clients all over the world, but recent studies have shown that consumers still enjoy shopping locally. For law firms, supporting your community can lead to a community supporting your practice in return. The following points are just a few ways you can start......

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Conferences are a big deal, especially when you can put your company in front of several thousand people who can generate buzz, and more importantly revenue, for your business. So how do you get people to remember you and your company?  One method I found really useful a few years back was giveaways.  Executed in the right way these can great at getting people to remember your business....

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Lawyers have a hard time sitting down and writing blog posts week after week. Something about the monotonous practice of staring at a computer for several hours while you think up a way to translate “lawyer talk” into a language potential clients will not only understand but also enjoy can be stressful. But as much as you might dislike blogging, it’s a critical part of marketing for any law firm, big or small. You might not like it, but you have to do it. Instead of forcing yourself to write another 600-800......

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Social media is an unavoidable part of any law firm’s marketing campaign. Whether you like it or not, Facebook has become one of the most powerful communication tools that can bring lawyers and clients closer together. Those likes, shares, and insights actually mean something…and they could mean big things to your law firm. Since Facebook has become so integral to marketing, there is plenty of information, research, and statistics out there that will tell you how to reach your clients as efficiently and effectively as possible. And while these numbers might be......

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Entrepreneurs are often filled with excitement over their visions, but a vision is not a marketing plan. A marketing plan will actually determine if and how that vision will come to fruition. There have been many great ideas that have cost people a lot of money in the process of trying to save the necessary expense in doing proper market research.  The vision must be broken down into actionable steps, one stage at a time, taking into consideration the findings of research. That research will determine the size of the target market, the......

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If you’re mostly happy with the performance of your sales team but feel there are a few hurdles holding them back from doing even better, chances are they can be eliminated by using a cloud CRM platform that makes it easy to automate common tasks. Let’s look at five different examples of how this type of system can boost your sales by solving common problems:...

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