The Internet has really opened up a lot of possibilities to business owners, whether they own a large corporation or a small mom-and-pop shop. No longer is all marketing done by newspaper ads or word of mouth. Instead, business owners are going online to get the word out about their companies. And a great way to do this is through social media sites such as Twitter. Twitter is quite popular for both personal and professional users. It is set up to allow for several conversations to take place among individuals with common interests. It fosters an atmosphere for creating and building relationships, where they would have been impossible otherwise.
If you are a business owner, there are several benefits to having a company Twitter account. It can be a priceless tool in your business strategy for attaining success. Quite frankly, if you are a business owner, you really can’t afford not to have a Twitter account. Here are three reasons why:
You Can Conduct Research
As a business owner, one of the best things you can do is find out what customers want. It will do you no good to simply offer services and products you hope will bring you success. By having a Twitter account, you can easily conduct research. Ask individuals what they would like from your company, what they already like, and how they would improve your services. You can also find out how they feel about your competitors and what they are doing that you are not. Twitter allows you to gather this information free of charge, which is a lot better than conducting formal research in past years. Business owners really have the advantage in this day and age.
You Can Build Brand Awareness
There is no better way to get the “word” out about your brand than through social media sites like Twitter. As a business owner, you can create a likeable Twitter page that will bring customers (and potential customers) to it. Rather than simply advertising your services and products, which can sometimes come across as pushy and impersonal, you have the ability to share your expertise, which will enhance your credibility.
You Can Create Relationships
Through Twitter, business owners have the benefit of creating relationships with others. You can convince customers that your company’s services are a great choice. You build business relationships with those who can help you improve your business practices. You can even follow your competitors, which makes you look like a friendly company. And you can see what they are offering that you may not be. Creating relationships is key to having a successful business, which makes Twitter an invaluable resource.
Simply put, if you do not have a Twitter account, you are not on the same “playing field” as your competitors. Who will customers and others in your industry think of when they need services that you offer? It will likely be your competitors if they have an active Twitter account and you do not. Twitter’s marketing and relationship-building benefits are simply too good to pass up.
About the Author: Lindsey Patterson is a freelance writer who specializes in the latest social trends involving social media, specifically in business. She is currently acting as a social media consultant to Vivint. Like them on Facebook here