Email Marketing


An effective email – one that engages users – is a happy balance of 4 key elements: incentive, benefit, anxiety, and friction. Two need to be maximised, two need to be minimised – and each can be addressed in the form of a question your reader might ask… Incentive: What’s in it for me? The key question to address for a recipient looking at your email is: So what? The user wants to know what they’ll get in exchange for devoting some of their precious time to your message (and staying on......

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By now most of us have all become a little too familiar with email marketing campaigns, and what once may have been a rather chummy relationship has likely turned into more of a strained, “I never want to look at you again” kind of relationship. For marketers, this reality is a hard pill to swallow. In the past, email marketing has proven to be an effective marketing strategy for staying in front of valuable target markets. Like most successful strategies, though, the word got out and now, to keep this tactic a valuable one, you’ve got to differentiate......

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Australia is famous for many things around the world. There is the iconic wildlife and natural environment; with animals such as the koala and kangaroo. Then there is the laid-back lifestyle, hours of sunshine and endless miles of beach. It is a country that occupies a large place in the world’s imagination. Unfortunately, however, Australia is also becoming famous for something slightly less appealing: spam emails. Over recent years, Australia has emerged as a global leader in the production of spam emails. It’s a label they perhaps aren’t as keen to promote but the evidence suggests that they produce more......

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As an internet marketer you may have heard several times that money is in the list. But the recent buzz is money is in the relationship with the list. Without any doubt you can make more money from a highly responsive small list than a big list with less response but before building a relationship with list, you need to build it first. In this article I will try to highlight five 100% free methods that you can use to build your mailing list. I will not lie you that these methods......

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