Social Media Marketing


Almost everyone does it to some extent and in some capacity these days – looking people up on the internet when we first meet them, or before meeting them in person after some other kind of contact. Whether it is someone you are thinking of hiring to do your home decorating job, a potential new employee at your work, or a person you are considering dating, there is the possibility to find out things about them on the web before making a decision. While knowledge is power, are we actually becoming a......

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Have you ever wondered why some Internet startups seem to take off out of nowhere to gain national prominence while others sink like stone? In business, it seems, even a good product is not necessarily enough to insure longevity and success. So what, exactly, is it that sets apart the winning Internet startups from the losing Internet startups? One big difference between these groups is how successfully they leverage their presence on various social media sites and networks. Businesses that can effectively present themselves on social networks not only get huge exposure......

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Does this title sound more like a maniacal scheme by a government to infect upper management with a new form of social disease? Well, although such phrases as “viral dissemination” may sound a bit worrisome, they are simply defined as distributing content that is popular and engaging to the relevant people to help increase the exposure of a product or service. Social media managers happen to be the most receptive, and therefore it makes the most sense to grab their attention whenever possible. The “viral” aspect can be attributed to the fact......

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Practically everyone uses social media these days—including criminals. Most people Instagram pictures of themselves eating a fancy scone, or post status updates about a new pair of shoes they just bought. Criminals use social media the same way the rest of do, but instead of showing off what they just purchased, they brag about what they just stole. Yes, many crooks have been busted because of TMI shares about crimes committed through social media and cops are now capitalizing on how relatively easy it is to access this information....

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The holy grail of all social media marketing is of course increasing traffic and creating customer conversion. While almost everyone knows about the benefits of Facebook and Twitter, a lot of people overlook some of the more popular niche social networking sites. One social networking site that has an amazing amount of potential for increasing traffic is Pinterest. Pinterest is basically a Facebook for hobbyists of all kinds. This site aims to connect creative hobbyists with other people to share, collaborate and build projects. While this may not seem like an ideal......

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Schools are increasingly looking for ways to connect with parents. Technology is advancing at a rate that is incomprehensible and it is becoming easier and easier to connect with a global audience. The traditional ways to connect, newspaper, magazines and fliers, are becoming obsolete while social networking websites are becoming the norm. The vast majority of the population are signed up to some kind of social network and schools and colleges are quickly becoming aware of this. Websites such as Facebook and MySpace have exploded in the last 10 years; to not......

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When operating online, your name is the most precious commodity, because it represents your brand. Negative comments, whether intentional or unintentional can damage a brand, and sometimes seriously. The comment can be started anywhere, and for reason, because information travels at the speed of light through cyberspace, it can reach millions of people, including friends, customers and potential customers within seconds. The problem is, that because cyberspace is free wide and open, anyone can be anything or any body at no cost....

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HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, Yammer, Tumblr and more. In late 2012 HootSuite hit 5 million users, including 79 of the Fortune 100 companies. Along with HootSuite’s web platform, 50% of users access the dashboard through their mobiles including iPhone, Android, Blackberry and iPad. HootSuite also offers localized versions of their dashboard......

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Pinterest is the media-sharing social media site that has absolutely exploded since its beginning in 2010. While perhaps more known for the predominantly female users using the boards in wedding planning, do-it-yourself decorating tips, and fashion trends, Pinterest is a fantastic resource for more business and marketing purposes. For promoting a business, Pinterest ranks with Twitter and Facebook as fantastic social media opportunities for marketing. Adding a direct link to your business’s Pinterest boards to your business’s main website and blog, next to the links for Facebook and Twitter is very effective......

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