Why Your SEO Tool Box Shouldn’t Include A Crowbar

You should be able to find many things inside your SEO toolbox; a screwdriver of a strategy that slowly turns your screws of unique content, a spanner to tighten up copy and title tags on your site, but never a crowbar. This tool is mainly used to squeeze keywords that stick out like a sore thumb into content that is then distributed around the web but, whilst this might help you gain a few links on minor sights, the big boys will spot you a mile off.

Every content marketer and SEO specialist should know that one link from an authoritative site is worth hundreds from lesser sites and so if you want to earn these kinds of backlinks then you need to throw out the crowbar.

A Universal ‘Wising Up’ –

Thanks to the continuous development of Google’s algorithm to rid the virtual world of spammy links and highly ranked spammy sites; there have been plenty of changes recently to SEO best practises. No longer can you get away with linking to any site that you come across as there is now much more of a focus on relevancy and authority. Gone are the days where any link will do; we are now living in an age where only the best links will provide you with the best rankings.

And it’s not just Google and a vast amount of SEO companies and experts that have wised up because the same can be said for blog owners. Whilst the owners of the spammy blogs are still happy for you to link to any site you please and post any type of content; the better sites have refined their guest post guidelines. The best sites and blogs will now only accepted articles written for their specific niche and with links embedded that are seamless, relevant and linking to a well-constructed site.

So How Do You Get These Links? –

Gaining these important links from the best sites involves doing away with the mind-set of writing for SEO purposes and going back to the good ole days when people used to write for the sake of writing. There is no point constructing an article around one word or phrase if, when it comes to publishing it, it’s blatantly obvious that is indeed what you have done. The best sites are only going to accept natural articles that flow well and that provide valuable information to their readers. The link should always come second to the writing itself.

It can be hard to make your writing seem like it isn’t written for SEO purposes when it is your job to do just that but the only way of making it look like you haven’t been ruled by the inclusion of a keyword phrase is to not be ruled by that keyword phrase. It’s time to release yourself from the limits that keywords create and get back to writing rich, engaging content that real people want to read. Yes, you know, real people. The ones that will share your work if they like it and the ones who will choose to visit your website if they so wish.

And if your keywords just happen to casually fit into your content then great, but if they don’t then don’t fret. Consider using un-optimised phrases or you brand name. Anchor text should after all be diverse.

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