If you are like most people, finance is not exactly the most exciting topic that you could talk about. Because of this, many finance companies find themselves having a hard time figuring out how to use social media. They don’t really know how to best interact with other individuals on the networks or how to get people involved. While finance isn’t always the most emotional topic, there are ways that you can get more involved in social media. Here are a few things to consider about social media strategies for finance companies.
Have an Opinion
One of the best ways to get traction on social media sites like Facebook and Twitter is to actually have an opinion. One of the big problems that finance companies have when it comes to participating in social media is that they do not share what they think. They just report on something bland and in a news-like manner. If you really want to get people talking, you have to be willing to put yourself out there. Tell what happened, and then what you think about it.
Interact With Counterparts
Another good strategy that you could use is to interact with other finance companies. If you have a direct competitor, you don’t necessarily have to talk to them and become best friends. However, there are probably all kinds of other types of finance companies out there that you could interact with. By doing so, you’ll be able to develop some contacts, do a little bit of networking, and possibly help yourself for the future. You never know what kind of business deal could come out of simply interacting with someone on a social media site. You may even be able to get some of their followers interested in your own profile.
Find Influential People
If you want to be successful in social media, it helps to be able to interact with people who are already successful in their own right. Try to find influential people in your niche and get to know them. One tool that you can use for this endeavour is Followerwonk. With Followerwonk, you’ll be able to look at all of the most influential Twitter users in the finance sector. Once you have identified some of the most influential people in the niche, you can reach out to them.
Don’t come right out and ask someone to help you get more followers. Instead, you may want to offer some kind of help or simply complement the person. Follow the person and respond to messages that they put out to the general public. By doing this, you may be able to forge a relationship with some of the most important people in the finance sector. They may even give you a shout out on Twitter to their millions of followers. That’s as good as free advertising for your business.
Be Creative With Your Own Content
While it is important that you get involved in several social media sites, you also need to make sure that the content on your own site is stellar. If you want to be able to offer the people on the social networks something of interest, you need to create content that is valuable.
Try to be as creative as possible when making your content. For example, use infographics to show off information. Create compelling videos that you can post on your site and on video sharing sites. Write great “how to” articles that your users can implement right away. Create blog posts with a little bit of flavour to them, so that they are not like all of the other stuff out there in the market.
If you will do your best to create great content and get involved in the social media sites, you should be able to reach a completely new audience for your finance business. People like the idea of being able to interact with a finance company with some personality. Instead of being just like every other business in the finance niche, why not try something different and see if it works? You may be able to set yourself apart from the competition, and bring in people that wouldn’t look at you under normal circumstances.