Tag: Advertising


Ever Wonderd How Facebook Makes Money? Social networks have exploded in popularity over the last couple of years. The largest and fastest growing by far is Facebook. Almost everyone has a Facebook account, and there are never any fees to use the service. Ever wonder how Facebook makes money if it is free to join and use? Facebook has a user base of almost a billion members, and this number is growing every day. To use the service, these users all need to provide personal information like their email address and where......

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A lot has already been written about business and social media. The two share a give and take relationship where both benefit from each other. Most people tend to agree that business and social media go hand in hand due to the relationship they share. In this article, we will look at some of the advantages of using social media for businesses. The main reason why so many businesses are on social media is the fact that it allows them to reach a huge number of people from all around the world.......

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Over the last two years their have been more than 20 Google Algorithm updates which has damaged many online businesses and there are expected to be more changes in 2013. However, digital is essential for many businesses to survive so it is important to understand where and when you can make digital work for your business. Concerntrate on building your brand The best companies are the ones that have a strong trusted brand. If you build your brand then you will always be found online and a strong brand is one that......

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Born between 1977 and 1998, Millennials or Generation Y carry a distinct set of expectations and characteristics. This generation of young adults has very unique qualities. Millennials are hesitant to trust marketing gimmicks, rely on feedback from their peers to make consumer decisions, and are intelligent and responsible. Representing over a quarter or the United States population, it is the largest age group since the Baby Boomer generation. So what does this mean for marketers? And what are the most successful marketing channels to target this demographic?...

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In recent months, the efficacy of advertising on Facebook has been called into question by some who doubt the ability of the platform to deliver an Adwords-style ROI to clients. General Motors pulled their ads due to their perceived dubious impact on the purchasing decisions of customers when it comes to their automobiles. Regardless, many companies continue to advertise on Facebook because of the massive potential benefits of doing so. Facebook ads haven’t worked for every business that’s tried them, but that doesn’t mean that they can’t work for yours if you know how......

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If you didn’t know what IDFA stands for, its the identifier advertisers use as a signifier that’s assigned to each and every iPhone. It enables advertisers to track your behavior whenever you use an app or Google something. This technology enables your choices to be seen by an advertiser’s ad server. This also enables the advertiser to cater specific marketing adverts to you. This technology more than ever allows advertisers to cater to layered behavior from consumers who have these devices. For instance if you are looking for flights over various days......

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Just a couple of decades ago, one of the biggest challenges businesses faced was trying to calculate how much mileage they actually got from their advertising and marketing efforts. The reason this task was so hard was because most options for determining whether new customers were the result of a recent campaign or an existing channel weren’t that accurate. Thanks to all of the online analytics tools that are now available, businesses can easily see exactly how customers are getting to their website. However, just because this information is available doesn’t mean......

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Pay-per-click has emerged as one of the leading forms of advertisements that can drive traffic to a website. Unlike other forms of online advertisement, pay-per-click is instant. The moment you place an advertisement you can begin to see results in your traffic. Many businesses are now growing in leaps and bounds because of their successful implementation of PPC advertisements. Monitor Your Campaigns After setting up an advertisement, it is important to find out if the entire exercise is a success or a failure. Tracking and measurement throughout the process is a key......

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