Tag: Business


We’ve all jumped on the Groupon craze at least once. Whether we bought up a few cheap dinners at a favorite restaurant or cashed in on a skydiving excursion, websites like Groupon and LivingSocial have cornered each and every one of us into an impulse buy. But more and more, doctors, dentists, and other medical practitioners are starting to pop up on the mass purchasing sites in order to gain a little marketing mojo and find a few new patients. Websites like Groupon operate by having businesses list various specials at a......

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Online research that is done for academic or business purposes is a task that requires patience and time for it to be valuable. The goal is to extract useful content from low-quality information. There are a lot of websites on the Internet that contain all sorts of content. Most of these sites are not worth using as a source because the content is written so badly. If the filtering of information is not done correctly, then the research of a competitor may be inaccurate. Beyond Google Searches Google is a good starting......

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Ever Wonderd How Facebook Makes Money? Social networks have exploded in popularity over the last couple of years. The largest and fastest growing by far is Facebook. Almost everyone has a Facebook account, and there are never any fees to use the service. Ever wonder how Facebook makes money if it is free to join and use? Facebook has a user base of almost a billion members, and this number is growing every day. To use the service, these users all need to provide personal information like their email address and where......

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Does this title sound more like a maniacal scheme by a government to infect upper management with a new form of social disease? Well, although such phrases as “viral dissemination” may sound a bit worrisome, they are simply defined as distributing content that is popular and engaging to the relevant people to help increase the exposure of a product or service. Social media managers happen to be the most receptive, and therefore it makes the most sense to grab their attention whenever possible. The “viral” aspect can be attributed to the fact......

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In the digital world, sometimes it can be hard to stand out. There are millions of websites out there. There are millions of companies that are trying to stand out on the web. And, with so much competition, it is hard to stand out on the web. Especially in the digital realm, there are many companies that are doing many cool things. I think especially in this industry, it is hard to truly stand out. That is why, when you find a company that does stand out, that is doing things different......

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Any business with a significant online presence needs to manage its reputation – in much the same way as an offline business has to imagine owning a restaurant; wouldn’t you want to ensure that all of your customers left with smiles on their faces after a great meal? Wouldn’t you do everything in your power to ensure that any problems your customers experienced with their meal were rectified before they left? In fact, you would probably be terrified that unhappy customers would tell friends about the poor service or food they received......

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Conferences are a big deal, especially when you can put your company in front of several thousand people who can generate buzz, and more importantly revenue, for your business. So how do you get people to remember you and your company?  One method I found really useful a few years back was giveaways.  Executed in the right way these can great at getting people to remember your business....

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Social media is an unavoidable part of any law firm’s marketing campaign. Whether you like it or not, Facebook has become one of the most powerful communication tools that can bring lawyers and clients closer together. Those likes, shares, and insights actually mean something…and they could mean big things to your law firm. Since Facebook has become so integral to marketing, there is plenty of information, research, and statistics out there that will tell you how to reach your clients as efficiently and effectively as possible. And while these numbers might be......

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Entrepreneurs are often filled with excitement over their visions, but a vision is not a marketing plan. A marketing plan will actually determine if and how that vision will come to fruition. There have been many great ideas that have cost people a lot of money in the process of trying to save the necessary expense in doing proper market research.  The vision must be broken down into actionable steps, one stage at a time, taking into consideration the findings of research. That research will determine the size of the target market, the......

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If you’re mostly happy with the performance of your sales team but feel there are a few hurdles holding them back from doing even better, chances are they can be eliminated by using a cloud CRM platform that makes it easy to automate common tasks. Let’s look at five different examples of how this type of system can boost your sales by solving common problems:...

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