Tag: Marketing


Digital marketers are always looking for the next big thing, which is often disguised as the year of… Mobile optimisation has been the next big thing for a couple of years now, and it’s been the year of mobile for at least three years. So, it’s about time something else came along. That something else appears to be app store optimisation (ASO), which is pretty much what it says on the tin: apps are optimised to ensure that they rank better in various app stores. As with SEO, the idea is that......

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Does this title sound more like a maniacal scheme by a government to infect upper management with a new form of social disease? Well, although such phrases as “viral dissemination” may sound a bit worrisome, they are simply defined as distributing content that is popular and engaging to the relevant people to help increase the exposure of a product or service. Social media managers happen to be the most receptive, and therefore it makes the most sense to grab their attention whenever possible. The “viral” aspect can be attributed to the fact......

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Creating videos makes a lasting impression on prospects if you decide to build an engaging, high energy presentation for individuals. Maintaining eye contact with the camera, presenting a positive, high energy offering and delivering a relevant message can make an indelible impact on the minds of prospects. If you miss any of these factors you might be wasting your time creating videos. Creating compelling videos is an art form and you can develop your skills in this area by practicing daily. Take 10 to 15 minutes or more each day to create......

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Social media is an unavoidable part of any law firm’s marketing campaign. Whether you like it or not, Facebook has become one of the most powerful communication tools that can bring lawyers and clients closer together. Those likes, shares, and insights actually mean something…and they could mean big things to your law firm. Since Facebook has become so integral to marketing, there is plenty of information, research, and statistics out there that will tell you how to reach your clients as efficiently and effectively as possible. And while these numbers might be......

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If you’re mostly happy with the performance of your sales team but feel there are a few hurdles holding them back from doing even better, chances are they can be eliminated by using a cloud CRM platform that makes it easy to automate common tasks. Let’s look at five different examples of how this type of system can boost your sales by solving common problems:...

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The holy grail of all social media marketing is of course increasing traffic and creating customer conversion. While almost everyone knows about the benefits of Facebook and Twitter, a lot of people overlook some of the more popular niche social networking sites. One social networking site that has an amazing amount of potential for increasing traffic is Pinterest. Pinterest is basically a Facebook for hobbyists of all kinds. This site aims to connect creative hobbyists with other people to share, collaborate and build projects. While this may not seem like an ideal......

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An effective email – one that engages users – is a happy balance of 4 key elements: incentive, benefit, anxiety, and friction. Two need to be maximised, two need to be minimised – and each can be addressed in the form of a question your reader might ask… Incentive: What’s in it for me? The key question to address for a recipient looking at your email is: So what? The user wants to know what they’ll get in exchange for devoting some of their precious time to your message (and staying on......

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Pinterest is the media-sharing social media site that has absolutely exploded since its beginning in 2010. While perhaps more known for the predominantly female users using the boards in wedding planning, do-it-yourself decorating tips, and fashion trends, Pinterest is a fantastic resource for more business and marketing purposes. For promoting a business, Pinterest ranks with Twitter and Facebook as fantastic social media opportunities for marketing. Adding a direct link to your business’s Pinterest boards to your business’s main website and blog, next to the links for Facebook and Twitter is very effective......

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By now most of us have all become a little too familiar with email marketing campaigns, and what once may have been a rather chummy relationship has likely turned into more of a strained, “I never want to look at you again” kind of relationship. For marketers, this reality is a hard pill to swallow. In the past, email marketing has proven to be an effective marketing strategy for staying in front of valuable target markets. Like most successful strategies, though, the word got out and now, to keep this tactic a valuable one, you’ve got to differentiate......

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More and more people are thinking of using online services and facilities to do business these days. This means that demands for services such as online marketing are also increasing. The good thing with online business is that you can opt to do your own marketing without having to get the services of another contractor to help you out. However, this often takes a lot of effort and learning, and this is why most people would rather pay someone else to do such work. If you are thinking of providing such services,......

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