Tag: Social media


Have you ever wondered why some Internet startups seem to take off out of nowhere to gain national prominence while others sink like stone? In business, it seems, even a good product is not necessarily enough to insure longevity and success. So what, exactly, is it that sets apart the winning Internet startups from the losing Internet startups? One big difference between these groups is how successfully they leverage their presence on various social media sites and networks. Businesses that can effectively present themselves on social networks not only get huge exposure......

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We’ve all jumped on the Groupon craze at least once. Whether we bought up a few cheap dinners at a favorite restaurant or cashed in on a skydiving excursion, websites like Groupon and LivingSocial have cornered each and every one of us into an impulse buy. But more and more, doctors, dentists, and other medical practitioners are starting to pop up on the mass purchasing sites in order to gain a little marketing mojo and find a few new patients. Websites like Groupon operate by having businesses list various specials at a......

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Online research that is done for academic or business purposes is a task that requires patience and time for it to be valuable. The goal is to extract useful content from low-quality information. There are a lot of websites on the Internet that contain all sorts of content. Most of these sites are not worth using as a source because the content is written so badly. If the filtering of information is not done correctly, then the research of a competitor may be inaccurate. Beyond Google Searches Google is a good starting......

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Ever Wonderd How Facebook Makes Money? Social networks have exploded in popularity over the last couple of years. The largest and fastest growing by far is Facebook. Almost everyone has a Facebook account, and there are never any fees to use the service. Ever wonder how Facebook makes money if it is free to join and use? Facebook has a user base of almost a billion members, and this number is growing every day. To use the service, these users all need to provide personal information like their email address and where......

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Does this title sound more like a maniacal scheme by a government to infect upper management with a new form of social disease? Well, although such phrases as “viral dissemination” may sound a bit worrisome, they are simply defined as distributing content that is popular and engaging to the relevant people to help increase the exposure of a product or service. Social media managers happen to be the most receptive, and therefore it makes the most sense to grab their attention whenever possible. The “viral” aspect can be attributed to the fact......

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Any business with a significant online presence needs to manage its reputation – in much the same way as an offline business has to imagine owning a restaurant; wouldn’t you want to ensure that all of your customers left with smiles on their faces after a great meal? Wouldn’t you do everything in your power to ensure that any problems your customers experienced with their meal were rectified before they left? In fact, you would probably be terrified that unhappy customers would tell friends about the poor service or food they received......

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Practically everyone uses social media these days—including criminals. Most people Instagram pictures of themselves eating a fancy scone, or post status updates about a new pair of shoes they just bought. Criminals use social media the same way the rest of do, but instead of showing off what they just purchased, they brag about what they just stole. Yes, many crooks have been busted because of TMI shares about crimes committed through social media and cops are now capitalizing on how relatively easy it is to access this information....

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Social media is an unavoidable part of any law firm’s marketing campaign. Whether you like it or not, Facebook has become one of the most powerful communication tools that can bring lawyers and clients closer together. Those likes, shares, and insights actually mean something…and they could mean big things to your law firm. Since Facebook has become so integral to marketing, there is plenty of information, research, and statistics out there that will tell you how to reach your clients as efficiently and effectively as possible. And while these numbers might be......

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The Internet has really opened up a lot of possibilities to business owners, whether they own a large corporation or a small mom-and-pop shop. No longer is all marketing done by newspaper ads or word of mouth. Instead, business owners are going online to get the word out about their companies. And a great way to do this is through social media sites such as Twitter. Twitter is quite popular for both personal and professional users. It is set up to allow for several conversations to take place among individuals with common......

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The holy grail of all social media marketing is of course increasing traffic and creating customer conversion. While almost everyone knows about the benefits of Facebook and Twitter, a lot of people overlook some of the more popular niche social networking sites. One social networking site that has an amazing amount of potential for increasing traffic is Pinterest. Pinterest is basically a Facebook for hobbyists of all kinds. This site aims to connect creative hobbyists with other people to share, collaborate and build projects. While this may not seem like an ideal......

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