Blog content isn’t just a way of getting your voice heard. It’s actually a fantastic way to help improve your search engine rankings.
How is this possible you ask? Well every time you curate any piece of highly informed, original content, and place it onto your website, the search engine spiders (or ‘robots’) crawl your page, figure out just what it is and assign a ranking factor to it.
Now, only the employees at Google, Bing or Yahoo can tell you just what it is exactly that you need to do to make the maximum impact in the SERPs (search engine results pages). However, there are a few things that many in the SEO business (Search Engine Optimisation) believe make a big difference. Now I’m going to let you in to a few.
It’s not just your guests that get a kick out of what your blog content has in store next, but also the search engine spiders.
Every time you post a piece of content for a blog, the engine thinks “well, they’re posting something again, must be important. They must have a lot to say and know what they’re talking about”.
Regular content, especially written about topical matters – perhaps a reaction to an industry news event – could enable you to be detected in the SERPs high up as soon as you post. That’s because you’re also showing you are up to date with the latest, freshest, information, and this is what people today normally want to search for.
Be correct at all times: facts, spelling and grammar
Whenever you post, make sure your information is correct. Get your facts from big news organisations and make sure you link to that publication if you feel that your points need to be backed up. At least put your sources in brackets or parenthesis if not to show that you’re not pulling facts and figures out of thin air.
Ensure your spelling and grammar is spot on at all times too, as this is believed to be a ranking factor for search engines. After all, why would you trust a reporter, analyst, commenter or blogger that can’t spell correctly?
Link to others
Just as what you say, who you heard it from, and how you phrase it matters to the search engines, so does backing up your words (as previously mentioned). Don’t be afraid to link out to other sources. This builds up a better network of links showing you are open to other sources of information, rather than internally linking just to your own material.
You might even get links back to your site, which shows the search engines you’re clearly worth linking to because you’re a good authority on the matter.
Include rich media
Include rich media in your posts. This means images, videos, podcasts, documents, and so on. While not all of this can be read by the search engines, it again backs you up as making your site more readable and useful to users, which is also what the search engines want to see – useful content for users.